Graphic Design USA (GDUSA) judges believe the super-premium pet food brand tells a unique story and connects with the consumer. This annual competition, a celebration of the power of effective packaging design and related disciplines, awarded the new pet food brand, part of Better Choice Company, the GSDA packaging design award.
“When you walk into your local Petco or Pet Supplies Plus store, Halo Elevate’s recognizable purple packaging stands out on the shelf and is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,” said Scott Lerner, CEO of Better Choice Company.
The new packaging was designed by the New York design and branding agency Little Big Brands.
Halo Elevate was launched early in 2022 as a “super-premium, natural pet food backed by science”. The company expects the product to be available in more than 2,000 pet specialty stores this year.
