Fressnapf Austria opened its first XXL store on 14 April, converting the former Klagenfurt Fressnapf branch to the new format for this purpose. The store has a retail area of 1 400 m2 with a Fressnapf grooming salon above it. It runs on certified green power and the interior and exterior lighting have been converted to LED technology. In-store attractions include the aquarium zone with cold water technology, a new "meat corner" with a range of raw food and a service desk where shoppers can seek advice.
The fittings are a mix of Scandinavian design and "industrial look", intended to create a feelgood factor among the customers as well as encouraging them to explore and enabling pet enthusiasts to share experiences. Apart from store manager Cornelia Lister, the branch employs eleven staff.
Over 1 500 new products were included in the opening range. A service area forms the central contact point in the store.
