With this acquisition, Kinderhook will bring together portfolio companies Primal Pet Foods (raw pet food) and Prairie Dog Pet Products (dog treats).
This combination together with the Himalayan and Holisitic Hound brands creates the newly formed Primal Pet Group (“PPG”).
The new Primal Pet Group focuses on minimally processed diets, treats and supplements, with high production standards of raw, freeze-dried, air-dried and dehydrated products.
The PPG manufacturing presence spans across multiple facilities in California, Washington, Colorado and Texas.
"We are incredibly excited to bring together Primal Pet Foods and Prairie Dog Pet Products under the Primal Pet Group umbrella,” said Tom Tuttle, managing director, Kinderhook. “Primal is well-positioned for growth with leading brands, an experienced management team and Kinderhook’s significant investment in an expanded state-of-the-art manufacturing footprint that creates the capacity to meet growing customer demand for minimally processed products. We look forward to partnering with management as they build capabilities and rapidly scale the business.”
Timothy Simonds has been appointed as CEO to lead Primal Pet Group. Simonds brings accomplished pet industry experience having most recently served as CEO of Merrick Pet Care, where he demonstrated success growing revenue, scaling operations and improving profitability.
The founder of Primal Pet Foods, Matt Koss, has been named chief product officer. After founding Primal Pet Foods in 2001, he’s served as president of Primal, overseeing all aspects of the company.
Terms of the transaction were not disclosed.
