Agras has acquired the entire production branch of Cerere Spa, a company based in Neive (CN) Piedmont Italy, specialised in the production and packaging of dry food (croquettes and kibbles) for pets.
The industrial integration project between Agras Pet Foods and Cerere represents a strategic move in Agras Pet Foods ambition to become a key player in the dry segment with its flagship brand Schesir, leveraging superior product quality and palatability, fast innovation and manufacturing efficiency and sustainability.
More specifically, the operation has been carried out through the acquisition of 100% of Cerere Produzione Srl, a company established in 2020 following the spinoff of the production branch of Cerere S.p.A., owned by the Schiappapietra family, which has been managing it since 1977 and will continue to market products under its own brand through Cerere S.p.A.
The 2019 pro forma turnover of Cerere Produzione Srl was about € 10 million.
In the coming years Agras Pet Foods, thanks to additional investments aims at doubling the volumes of dry pet food, both under its own and third party brands.
